Digging deeper into the business side of things

I was able to get out of town the past few days, and with a reprieve from the daily grind, came some space and clarity to finally get back into some much needed planning and big-picture perspective of what it means to getting a book published and essentially starting my own business.

I’ve been working on a business plan for a while now, but with everything going so fast; either the daily grind of life or things that have needed to be done right away to keep the book getting printed in a timely manner, some of the bigger stuff has fallen to the wayside.

Luckily, I’m out here with my older brother, who’s well versed in businesses and what’s needed to get them started and how to keep them afloat.

This was always the stuff I understood the importance of, but have never really liked to have to do. While my publisher is amazing and is dealing with some of the heavy lifting, at the end of the day, it’s still up to me to acquire the financial backing, to make important partnerships with bookstores and gift shops, and to make sure that adequate promotion and distribution of this book has been thought through.

It’s not my strong suite, that’s for sure, but I’ll be damned if I don’t do my best at trying to figure all this out as the process goes along.

Things that I had only simply thought about before need to be really hammered out, and it’s not where my natural talents and inclination lies.

But this is the important stuff, the hard stuff that I needed to be pushed and challenged on, so it is what it is.

So, drafting out the different phases of the crowdfunding campaign promotion and advertising routes as well as starting an LLC to conduct business under for the book have been what I’ve been chipping away at the last few days, as well as trying to plan out what should happen once the book is actually in print and we have an official launch.

I’m not alone in this venture, but I do feel like I’ve got the most at stake from a financial and career perspective in regards to the success or failure of this effort. My family can’t afford another financial black hole for us, and I’m not sure how I could consider attempting to get anything else published if this doesn’t go well.

What does that mean exactly, for this thing to go well? That’s a good question.

For me, I will have succeeded if I can sell my initial print run and break even on this, and get this project into the hands of people who I think would gain some encouragement and inspiration from it. That’s basically it. Anything else above and beyond that would be awesome.

I’d also love for this project to be an avenue for bigger and better things artistically for myself and my collaborators Amber and Alicia.

None of us are doing this to become rich, but because we can’t help but to write or paint or draw.

So, I’m hoping to be able to present more of a coherent, solid project and plan going forward, which will hopefully result in better social media promotion and overall higher engagement with the crowdfunding campaign and garner more interest in the book project itself.

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